Project overview
Cox Media Group engaged Kinter Media to produce a series of short TV commercials and social media videos for their client Smoothie King. The campaign featured Olympic athlete Shannon in a day-in-the-life lifestyle piece, filmed across multiple locations in Dallas to resonate with the local viewer base.
Client: Smoothie King (via Cox Media Group) Category: Commercial Year: [YEAR TO CONFIRM]
Creative and production approach
The campaign took a lifestyle approach rather than a traditional product commercial. Shannon's daily routine was woven around Smoothie King visits, creating an authentic connection between an athletic lifestyle and the brand. Multiple locations and setups were coordinated to capture the varied, natural feel the format required.
Production scope
| Scope | Project details |
|---|---|
| Objective | Produce short TV commercials and social media videos showcasing Smoothie King through a lifestyle day-in-the-life format. |
| Constraints | Multiple locations; varying natural light conditions across the shoot day. |
| Crew and roles | Crew roles and counts were not specified in the supplied notes. |
| Equipment | Camera and production equipment details not supplied. |
| Timeline | Shoot and post-production dates not supplied. |
| Deliverables | Short TV commercial spots and social media video content. Exact runtimes and formats to confirm. |
Outcome
The campaign resonated with local Dallas viewers, delivering lifestyle-driven brand content that connected Smoothie King to an active, health-conscious audience through an authentic athlete partnership.
Temporary existing portfolio video — replace with Alex's approved final YouTube URL when supplied.