Project overview
Kinter Media produced a 30-second commercial for OpenKey, a Dallas hospitality technology startup offering hotel room entry through a smartphone app. The spot introduced a new consumer behavior—using a phone instead of a keycard—and highlighted key-sharing, remote check-in, and late-checkout requests.
Client: OpenKey Category: Commercial Year: [YEAR TO CONFIRM]
Objective and production challenge
The commercial had to make an unfamiliar product behavior clear and persuasive in a 30-second broadcast-length format while communicating several app features.
Creative and production approach
Alex Kinter directed and edited the project with a production team that included a motion graphics editor and original music composition.
Production scope
| Scope | Project details |
|---|---|
| Objective | Explain OpenKey’s smartphone-based hotel entry experience and key app features in a concise commercial. |
| Constraints | Short runtime and need to explain multiple features of a new consumer-facing technology. |
| Crew and roles | Alex Kinter directed and edited; team included a motion graphics editor. Other crew roles/counts not supplied. |
| Equipment / production method | Camera and production equipment details not supplied. |
| Timeline | Shoot date and post-production turnaround not supplied. |
| Deliverables | 30-second commercial; supplied notes say broadcast-ready and app-store-ready versions. Exact formats/specs to confirm. |
Outcome
OpenKey later raised $8M, partnered with Hyatt, Hilton, Marriott, and IHG, and was acquired by Canary Technologies. These are subsequent company milestones; the notes do not attribute them solely to the video.
Temporary existing portfolio video — replace with Alex’s approved final YouTube URL when supplied.