Project overview
An out-of-state agency engaged Kinter Media to produce a grand-opening commercial for the new Mercedes-Benz of McKinney dealership in McKinney, Texas. The film introduced the dealership’s state-of-the-art showroom, including its VIP Style Lounge and interactive Imagine Bar, while communicating a premium brand experience and a customer-first approach.
Client: Mercedes-Benz of McKinney Category: Commercial Year: [YEAR TO CONFIRM]
Objective and production challenge
The spot needed to present both the premium Mercedes-Benz environment and a practical, technology-led, low-pressure buying experience. The supplied project notes identify the Sonic Price model—pricing based on comparable local vehicle sales rather than traditional negotiation—as a key point.
Creative and production approach
Kinter Media handled direction, cinematography, editing, color grading, original scoring, audio mixing, and mastering. Aerial footage was captured with a RED Raven drone camera.
Production scope
| Scope | Project details |
|---|---|
| Objective | Introduce the new McKinney dealership, showroom experience, and customer-first sales approach. |
| Constraints | Balance Mercedes-Benz luxury positioning with a clear explanation of the dealership’s transparent retail experience. |
| Crew and roles | Eight-person crew; Alex Kinter led direction and cinematography. Specific crew role breakdown was not supplied. |
| Equipment / production method | Sony FS7; RED Raven for aerial drone cinematography. |
| Timeline | Shoot: a couple of days. Editing and finalization: about one week. |
| Deliverables | Commercial spots aired on regional television. Number of spots, runtimes, and exact technical formats were not supplied. |
Outcome
The regional TV commercials ran; the client was satisfied and inquired about additional videos for other dealerships in its group.
Temporary current portfolio video; replace with Alex’s preferred final video URL if needed.