Project overview
Hublot and a local Dallas commercial photographer engaged Kinter Media to create a cinematic, behind-the-scenes-style commercial at AT&T Stadium in Arlington. The project supported the launch of three custom limited-edition watches inspired by the Dallas Cowboys’ blue-and-silver colors and five Super Bowl championships.
Client: Hublot and Dallas Cowboys Category: Commercial Year: [YEAR TO CONFIRM]
Objective and production challenge
The visual treatment needed to respect Hublot’s luxury positioning while authentically representing the Cowboys. The shoot combined a lifestyle photoshoot with athletes in game-ready gear, designer watches, wardrobe, and makeup.
Creative and production approach
Alex Kinter directed, shot, and edited the commercial. The film used precise product cinematography and lighting, with an original score by composer Brad Nyght.
Production scope
| Scope | Project details |
|---|---|
| Objective | Create a cinematic campaign film supporting the Hublot–Dallas Cowboys limited-edition watch launch. |
| Constraints | Unite two distinct brand identities while clearly showcasing premium watch details and the stadium/lifestyle setting. |
| Crew and roles | Alex Kinter directed, shot, and edited. The collaboration included a local commercial photographer; other crew roles/counts not supplied. |
| Equipment / production method | Camera and lighting package details not supplied. |
| Timeline | Shoot date and post-production turnaround not supplied. |
| Deliverables | Commercial concept video. It aired on TV and appeared on the Dallas Cowboys website for approximately one year. Runtime and technical formats to confirm. |
Outcome
The commercial aired on television and was featured on the Dallas Cowboys website for a year. No additional performance metrics were supplied.
Temporary existing portfolio video — replace with Alex’s approved final YouTube URL when supplied.