Project overview
Kinter Media produced two complementary video projects for Dock 365, a Microsoft Gold Certified Partner specializing in SharePoint and Office 365 intranet, employee communication, and contract management solutions for enterprise organizations.
Client: Dock 365 Category: Corporate Video Year: [YEAR TO CONFIRM]
Objective and production challenge
One video needed to explain the product and value proposition to IT decision-makers and business leaders; the other needed to show enterprise prospects the people and culture behind the company.
Creative and production approach
The product promotion focused on Dock 365’s core offering. The company overview included interviews with the CEO, President, and team members across sales, software development, client delivery, and customer support. Seven distinct interview segments were coordinated and captured, with a consistent visual tone and a narrative arc opening and closing with the CEO.
Production scope
| Scope | Project details |
|---|---|
| Objective | Create a product-focused marketing asset and a people-focused company overview for enterprise software buyers. |
| Constraints | Coordinate seven interview segments across multiple roles while maintaining a consistent tone, pacing, and coherent CEO-led narrative. |
| Crew and roles | Crew roles and counts were not supplied. |
| Equipment / production method | Camera, lighting, and audio package details not supplied. |
| Timeline | Shoot and post-production dates/turnaround not supplied. |
| Deliverables | Two videos: a product promotion and a company overview. Runtime, formats, and distribution channels to confirm. |
Outcome
The two complementary assets gave Dock 365 video content for product marketing and credibility-building with enterprise buyers. Quantitative outcomes were not provided.
Temporary existing portfolio video — replace with Alex’s approved final YouTube URL when supplied.